Field Planning Manager

Overview & Job Purpose

The role of the Field Planning Manager (FPM) is to manage the operational support aspects of the retail field sales operation, both internally and with third party agencies, to give LRS a competitive advantage across LRS’s various field channels. The FPM will also, in conjunction with the Head of Field Sales, consistently challenge the status quo to critically question and improve LRS’s field capability. fieldap

Key Responsibilities, Scope for Decision Making, KPI’s

Selling Tools

  • Own the creation of selling tools for the retail field teams (internal and third party) that enable the teams to achieve excellent outcomes and market-leading execution.
  • Understand, anticipate and interpret the requirements of the field teams in relation to the LRS commercial activation plan and respond in a timely and compelling manner.
  • Create new ways of interacting with the LRS customer to give LRS a leading edge versus competitors.


  • Agreeing and delivery of performance objectives and targets in alignment with national account teams.
  • Reporting of performance objectives by BDE/Region/Customer.
  • Alignment of KPI’s and objectives of 3rd party field activation/objectives.
  • Creating and implementing the correct reporting procedures, to measure and control the accountability and delivery of BDE objectives.
  • Continued evaluation of reporting procedures and objectives to achieve national account requirements.


  • Work with the iField support team to ensure stable and consistent functioning of CRM Sales Force platform.
  • Ensure iField dashboards provide usable and actionable information for Field Management.
  • Work with the Head of Field Sales to improve system capability and impact with the customer, including reviews of new technologies and CRM platforms.

Financial Management

  • Liaise with LRS finance team and third party agencies, manage the field purchase order process, tracking planned and actual spend to ensure budget optimisation.
  • Provide summary actualised spend reports each month to Head of Field Sales.
  • Set financial control procedure to monitor and track local spend with the field teams.

Other Operational Management

  • Attendance of impulse channel meetings and specific national account manager meetings to ensure cross functional alignment.
  • Work with impulse commercial activation team to feedback on what’s working well and drive continuous improvement in shopper leavers to help BDE’s hit activation KPI’s.
  • Manage field bookcase to ensure relevance and up-to-date information is available to the field team.
  • Work on key field improvement projects as and when required and appropriate to the role.


  • INTERNAL: Field Team Targets; Call File Returns; Selling Tool Timely Completion; Budget Adherence.

Qualifications & Professional Experience

  • Bachelor degree or equivalent.
  • Experience within FMCG, and also within Field Sales, and exposure to category management and insight generation.
  • A tenacious and entrepreneurial approach in the role is key to building and sustaining new long term relationships.
  • Financial numeracy essential.
  • Good capability on Excel, Word and Powerpoint with an ability to learn new IT systems quickly.
  • A good understanding of the FMCG marketplace, its key players and projected market dynamics.

Key Competencies & Skills

  • Commercial Acumen – Understands how business works and makes decisions with a commercial and consumer based perspective.
  • Strategic Thinking – Able to take a long term outlook and challenge existing policies and procedures to generate positive outcomes.
  • Driving Innovation – Seizes opportunities to apply innovative ideas to the business with a sense of urgency.
  • Delivering Results – Setting clear and ambitious targets, holding self and others accountable for attaining results and making timely decisions. Inspires others and creates a culture of attaining results.
  • Self Awareness – Solicits and is open to both positive and constructive feedback. Responds calmly even when working under pressure. Actively works on personal development and applying learning from past experiences. Seeks to know own strengths and limitations.
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