E-commerce, better known to consumers as online shopping, has exploded in popularity over the past decade and a half. According to research carried out by Mintel, “Buying gifts over the internet has grown from only 17% of adults in 2005 to approaching 40% in 2009. More than four in ten adults (21 million) use the internet to browse for gift ideas.”
Online shopping as a whole also continues to gain in popularity. The IMRG-Capgemini e- Retail Sales Index reported that in April 2011 UK online retail sales were up 19% year-on- year to £5.2 billion.
But what has fuelled – and continues to fuel – this surge in popularity of online shopping and online gift stores? Handmade candles Adelaide
1. Increased Security
When online shopping first became a possibility, people were discouraged by fears over security. Many shoppers were unhappy about using credit cards to buy products over the internet, and this prevented them from making purchases.
Over time this perception has changed. Although some people are still concerned over security issues, the growth of online banking and the rise of large and trustworthy online retail stores like Amazon has made online financial transactions more commonplace, and as a result more people are comfortable with the idea of shopping online.
2. Greater Portability of the Web
One of the reasons online shopping has grown in popularity is due to the fact that the internet has become increasingly mobile over the years. The initial attraction of shopping online was being able to shop from the comfort of home. Now, the boom in smartphones and tablets has allowed people to take the internet with them wherever they go so that they can purchase products online wherever and whenever they want to.